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Avery Dennison acquires Rietveld (RTVPRINT)

The acquisition of Rietveld (RTVPRINT) advances the company’s strategy to drive growth in external embellishments.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Avery Dennison announced that it has acquired Rietveld (RTVPRINT), a leading full service provider of embellishment solutions and application and printing methods for performance brands and team sports in Europe.

Rietveld has become part of Avery Dennison’s Retail Branding and Information Solutions (RBIS) Apparel Solutions division. The acquisition offers opportunities for both businesses to capture new segments and explore additional capabilities, further driving growth in external embellishments.

Rietveld is headquartered in Zoeterwoude, The Netherlands with production facilities in The Netherlands and Turkey, and approximately 70 employees.

“Rietveld is an excellent strategic fit for RBIS that will expand our position in high-value segments,” said Michael Barton, VP and GM, RBIS Apparel Solutions. “We have accelerated our progress with external embellishments over the past few years, driving strong results through an agile approach and a renewed innovation process. Rietveld’s innovative products and capabilities, and strong customer relationships, in combination with our own, will enable us to unlock a new level of growth and deliver value for all of our stakeholders.”

“We are proud to enter this next chapter and become part of the Avery Dennison family,” said Kjeld van Heijningen, CEO of Rietveld. “With the combined capabilities of both companies, we can further advance innovation and expand customer opportunities, offering an even more complete solution for the performance brands and team sports segment.”

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